GROW · Search Engine Optimization (SEO)
Help the right people find your website through search.
SEO (search engine optimization) is the work of making your website easier for search engines to understand and more useful for people searching for your products or services.
For businesses with a website that receives little search traffic, or that are planning new pages and want them built with search in mind.
Challenges
Problems this service can help with
- Your pages rarely appear when people search for what you offer.
- Pages do not clearly match what potential customers are searching for.
- Technical issues — slow pages, missing titles, broken links — make your site harder to understand.
- You are unsure which pages bring visitors and which do not.
What's included
Core work
- A review of your website's technical health and on-page structure
- Research into the terms your potential customers use
- Improvements to page titles, descriptions, headings, and internal links
- Recommendations for new or improved content
- Setup guidance for Google Search Console where you have access
Depends on your project
Scoped and agreed separately where needed.
- Ongoing content writing
- Website development changes needed to fix deeper technical issues
- Regular monitoring and reporting
How it works
How we approach Search Engine Optimization (SEO)
Understand your goals
We discuss your services, customers, and which searches matter most to your business.
Review the website
We assess technical issues, content, and how well pages match search intent.
Prioritise
We agree on the changes most likely to help, in a practical order.
Implement
We carry out the agreed improvements or work alongside your developer.
Monitor and refine
Where agreed, we review search data over time and adjust the plan.
Related services
- GROWImprove your local search presence and keep your business information accurate so nearby customers can find you.
- BUILDProfessional, responsive websites that explain what you offer, build trust, and help visitors take the next step.
- GROWPlan and manage your social media presence with relevant content, consistent communication, and audience engagement.
- SCALETurn scattered business data into clear reports and dashboards that support better-informed decisions.
FAQs
Questions about Search Engine Optimization (SEO)
Let's discuss SEO for your business.
Tell us about your business and what you want to achieve. We will reply to discuss whether this service fits and what sensible next steps could look like.